Facts
- One of the world's most recognized corporate logos, the leaping deer trademark has been a symbol of quality John Deere products for more than 135 years, and has been updated or modified less than 10 times since the original logo.
- In 1837 our founder, John Deere, was a typical blacksmith turning out hayforks, horseshoes, and other essentials for life on the prairie. Then one day, a broken steel sawmill blade gave him an opportunity. He knew that days in the field were difficult for farmers near his home in Grand Detour, Illinois, because they had to interrupt their work to clean the sticky prairie soil off of their cast-iron plows. He also knew that the soil would slide easily off of a highly polished steel moldboard.
- John Deere set up the first bank in Moline in 1863, and got his first patent in 1864. The founder of the company then suffered the tragic loss of his wife in 1865, and subsequently married her younger sister a year later.
- Shortly after the Great Depression, in 1933, with business almost at a standstill, the company decided to carry debtor farmers as long as necessary, greater strengthening farmer loyalty.
- In 1971, the now world-famous “Nothing Runs Like a Deere” slogan begins to advertise snowmobiles, a new product of the John Deere Horicon Works. The slogan has lasted far longer than the snowmobile line, and is still used today.
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