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Catrina Boettner's Page

Catrina has spent nearly a decade in various industries assisting businesses with their marketing efforts. Over the last few years, Catrina discovered an understanding and passion for social media. With this, Catrina created The Career Effect, LLC, devoted to assisting business, organizations, and individuals online.
Feeling the need to separate career branding and training from that of business marketing efforts, Catrina established a subsidiary of The Career Effect, Social Blend Media.
With the formation of Social Blend Media, Catrina can focus her efforts on helping companies create a social media strategy that blends with their current traditional marketing strategy, as well as assisting companies who want to make the leap to social media, and help those already involved in analyzing and tracking their efforts.

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Catrina Boettner's Blog

What the New Facebook Timeline Means for Your Business

Whether you're company is already on Facebook, or is still on the perpetual merry-go-round, changes are coming. Initially, Facebook had planned to launch its new "Timeline" profile's on October 1, however because of some legal issues, that has been delayed. Which means, you still have time to learn and decide…

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Posted on October 4, 2011 at 2:00pm

What's missing from Social Media?

Your ready to go. You’ve set up your accounts of Facebook, Twitter, LinkedIn and so on. You’ve even started posting. Your Facebook page has 10 “likes” and your Twitter account has half as many followers as you’ve already followed. Excellent! So what is the problem you ask? The issue here is that you set up these accounts months ago and can’t figure out why you’re not getting the results you wanted. If this in any way,…