Nobody likes to get an email that blows snow up their bumper. You spend a lot of time, energy and money collecting digital assets - in this case, email addresses.  You need a sharp strategy…

I have tried to explain to lawn and garden companies for so many years that snow is not the same as grass. 

You would think this would be an easy concept to grasp. 

First, the literal aspect should be a clue: Grass is green and Snow is white. 

First grader knowledge: Grass grows and Snow…

Consumers think of Ford as the number one truck because of all the advertisements that showcase the sales numbers of the Ford F150 trucks. So it comes as a surprise to many that the Ford truck is not the…

I found this article coming out of Alaska and feel it is not unlike the fiscal struggles of just about any entity that needs to handle the costs of snow and ice removal.  Public entities such as school districts have unique issues in comparison to a private company but the end results need to be the same.  Move the snow, get rid of the ice in the most efficient manner.  A few arguments in this case that need to be considered are:

Will the cost savings truly…